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Digital Communications Strategist 

The American Civil Liberties Union of Washington (ACLU-WA) is seeking a digital communications strategist (DCS). The role provides digital communications strategy, execution, and evaluation to support the goals and mission of the communications department and the affiliate through supporter education and engagement. The DCS manages website content, e-mail advocacy and marketing efforts, and our social media presence. The digital communications strategist works in the communications department under the management of the communications director.

OVERVIEW
The ACLU-WA is one of the largest affiliates of the nation-wide ACLU. We work in courts, legislatures, and communities to protect and extend American rights to freedom, fairness, and equality. The ACLU is both nonprofit and nonpartisan. We have a staff of 50+ and nearly 60,000 supporters statewide.

The ACLU of Washington is committed to ending racism in Washington State and throughout the country. This includes how we work with each other, and with our partners and allies in the communities we serve. We are committed to bringing anti-racism to all aspects of ACLU-WA’s internal and external functions, including but not limited to recruitment; hiring and human resources; strategic planning; ally, donor, and volunteer relations; Board and committee processes; and deciding what cases to litigate and what legislation to support and oppose. We are looking for candidates who share this commitment to advancing racial justice, both internally in our organization and externally in the communities that we serve.

PRIMARY RESPONSIBILITIES

• Participation in ACLU-WA’s race equity work. This may include utilizing ACLU-WA race equity tools, adopting ACLU-WA race equity practices, etc.
• Develop a comprehensive digital strategy that aligns with and furthers ACLU of Washington’s programmatic vision and goals, grows and nurtures our online support base, drives online engagement in support of priority issues, builds brand awareness, and uses data to measure effectiveness and refine approach.
• Collaborate with communications and program staff to identify high-impact opportunities to increase the visibility of our advocacy work and public education materials.
• Develop and implement online advocacy campaigns that engage and mobilize supporters to take action (sign a petition, send a message to their representative, volunteer, etc.)
• Manage and maintain ACLU-WA website as well as owned and coalition microsites: post content, write or edit content for posting, and curate content for reposting; manage a content review calendar and maintain content, collaborating with issue experts and communications team members to assure accuracy, timeliness, and search engine optimization; create dedicated landing pages for campaigns and initiatives.
• Manage and maintain social media channels: maintain a social content calendar; post organic content, write or edit content for posting, and curate content for sharing; manage social messaging; manage and develop paid social media campaigns; identify and execute upon opportunities and develop advertising campaigns to support the organization and its mission; produce and publish off-hours content for events or breaking news moments; build relationships and increase supporter engagement by collaborating with coalitions and external partners to plan and execute large scale promotional campaigns.
• Manage and maintain our email marketing and e-activism program. Write and build email communications for our supporter audiences.
• Test and improve website, and evaluate and edit content, for search engine optimization (SEO) and user experience.
• Use data and analytics to inform digital strategy, understand our online audiences, and optimize digital engagement efforts on social media, our website, and email.
• Serve as project manager and primary point of contact for collaboration with the National ACLU’s digital teams, and with digital vendors, developers, and volunteers.
• Represent affiliate in nationwide ACLU and coalition meetings.

QUALIFICATIONS
We know that no one can specialize in everything. If the position sounds like a good fit, please do not let fear of not having every qualification deter you from applying.

• Ideal candidates will have an awareness of, and willingness to engage in, the difficult and transformative work of challenging systems of oppression, institutional and structural racism, and implicit bias.
• A commitment to diversity within the office; a personal approach that values the individual and respects differences of race, ethnicity, age, gender identity and expression, sexual orientation, religion, ability, and socio-economic circumstance.
• At least 2 years’ experience working in digital communications, or experience writing and editing persuasive online content; familiarity with a broad range of web, SEO, e-mail marketing, and social media strategies. Experience in planning and executing digital advocacy campaigns.
• Excellent verbal, writing and interpersonal communications skills; strong attention to detail, ability to write and deliver work product under deadlines, with a commitment to high quality standards.
• An understanding of and enthusiasm for civil liberties and civil rights.
• Ability to think creatively and develop innovative digital strategies that will engage target audiences and advance our mission.
• Strong understanding of current best practices and emerging trends in nonprofit digital advocacy, social media, email marketing, and website and content management.
• Experience working with and communicating to diverse constituencies.
• Experience with Drupal or another CMS, enterprise e-mail marketing tools, HTML, CSS, and social media management and analytics tools.
• Experience creating and editing multimedia content using Adobe Creative Suite.
• Ability to learn new platforms and adapt quickly to changing trends in digital communication.
• Ability to supervise volunteers and work cooperatively with others.

WORK ENVIRONMENT
The ACLU-WA observes a hybrid workstyle, with some staff working primarily remotely while others work in the office several days a week. Our office is generally open between the hours of 9 a.m. and 5 p.m. and is located in downtown Seattle. The physical demands and work environment described below represent those required and encountered by an employee to perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Able to input information into a computer for long periods of time.
• Able to remain stationary for extended periods.
• Able to assess information communicated through a computer.
• Able to work some evenings, weekends, and holidays.
• Able to periodically work long and extended hours.
• Able to travel locally/regionally/across the state as needed.

This job description provides a general but not comprehensive list of the essential responsibilities and qualifications required. The ACLU-WA reserves the right to change the content of this posting at any time without advance notice. This position is “exempt” under the Fair Labor Standards Act.

COMPENSATION AND BENEFITS
The ACLU of WA is dedicated to centering equity in all aspects of the organization and, as such, has adopted a salary scale for measuring how to best compensate its employees. The salary for this position is $89,474 to $107,166. A range indicates the intention to accommodate those with varying years of relevant experience, as determined by the salary scale.

Benefits include three weeks of vacation, thirteen sick days with an additional ten days given in 2023, fifteen holidays, employer-paid professional development, fully paid employee medical, dental, vision, and disability insurance, an employer contributed retirement plan, student loan reimbursement, family care and adoption assistance, life insurance, and an ORCA card, the regional transportation pass.

ACLU-WA provides laptops, home office supplies, certain equipment, and technology support. You will need an effective WiFi connection and a way to reach you by phone. This position is eligible for either a work phone or phone stipend, as well as an additional $150 stipend each month to help cover any additional costs while working from home.

APPLICATION PROCEDURE
To apply, please submit a cover letter and résumé on our online job portal. In your cover letter, please explain the ways in which you satisfy the skills and qualifications specified above. We also invite applicants to include in their letter information about how their background and/or experience could contribute to the diversity, cultural vitality, and perspective of our staff and advocacy work.

Applications will be accepted until noon on ­­­­July 26, 2023, at which time the job announcement will be displayed as closed on our website at www.aclu-wa.org/careers.

HIRING TIMELINE
We will schedule interviews with qualified candidates after the application deadline and hope to have the selected candidate start in September.

The ACLU is an equal opportunity employer. We value a diverse workforce and an inclusive culture. The ACLU encourages applications from all qualified individuals without regard to race, color, religion, sexual orientation, gender identity or expression, age, national origin, marital status, citizenship, disability, veteran status, socio-economic circumstance, or record of arrest or conviction. We do not conduct criminal background checks on our candidates. People of color, women, LGBTQ people, and people with disabilities are especially encouraged to apply.

https://www.aclu-wa.org/careers