I’ve had the pleasure of working for some really great managers over the years.
Shortly after I started working for KMYZ FM 104.5 in Tulsa in the 80’s, the management team was changed and we were introduced by Rick Cohn to Rick Cohn, the radio station’s new General Manager.
One of the statements he made in that meeting made a huge impression on me. It was something to this effect:
We’re not looking for a slight improvement in our ratings, we’re going for a 100 share — complete and total market domination.
I’ve repeated the phrase, complete and total market domination, probably thousands of times since.
The idea reminds me of something that was said by Mrs. Buck, our Grove Elementary PE teacher, when she was teaching us to do the standing long jump:
You don’t aim for where you expect to land, you aim for a line six feet farther.
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