Since I was a little kid, I’ve been trying to do what the Don Father taught me: to always try to see things from other people’s perspectives, to take a walk in their shoes.
My dad taught me the mechanics of being a salesman; he taught me the tools of the trade.
The most important tool is just to see the transaction from the other side. You figure out what the customer needs and/or wants. My father would tell you that asking is the best way to get started.
If you’re in the habit of being truly friendly and interested in the people you meet, then that skill will help with customers because customers are people.
You can look up the rest.
You can learn how to close a sale in any one of six billion books, but you can only learn the most important things from your parents.
I learned empathy from Don.
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